Things Will Change The Way You Approach Video Ads For Publishers
In "Messaging, In-App and Mobile Internet Strategies 2012-2017," Juniper analyst Charlotte Miller stated, "Video Ad Publisher gives marketers the chance to reach consumers on an even more personal level than any types of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers attempting to make the most of the massive upsurge in app usage."
I couldn't have said it better myself, except to include that mobile video ads offer brand marketers one of the best ways to operate immersive and engaging creative. And marketers are taking notice. Based on eMarketer, mobile video could be the fastest-growing mobile ad format and mobile video ad spending is predicted to achieve $395.6 million in 2015.
I couldn't have said it better myself, except to include that mobile video ads offer brand marketers one of the best ways to operate immersive and engaging creative. And marketers are taking notice. Based on eMarketer, mobile video could be the fastest-growing mobile ad format and mobile video ad spending is predicted to achieve $395.6 million in 2015.
According to the survey, only 40 percent of smartphone owners would rather see banner ads, while 60 percent would rather see immersive and interactive ad units. Additionally, only 38 percent of smartphone owners would rather see pre-roll video ads in mobile apps, while 62 percent would rather either initiate the video ad or visualize it during an all-natural break in app usage. These results unveil the need for new mobile video advertising formats.
What's promising is that the industry is headed in the right direction. Recently, the IAB's Peter Minnium, head of brand initiatives at the IAB, stated, "I estimate that well over 90 percent of digital video advertising is linear and non-interactive and that is a huge problem because it's only repurposed TV advertising then…we have to establish today the truth that when you see an electronic digital video ad on a notebook, phone, or tablet that you should be able to accomplish more with it."
New Video Ads For Publishers formats are offering brands a brand new canvas including interactivity, social sharing, and a great many other features that are sure to make marketing messages much more impactful.
What's promising is that the industry is headed in the right direction. Recently, the IAB's Peter Minnium, head of brand initiatives at the IAB, stated, "I estimate that well over 90 percent of digital video advertising is linear and non-interactive and that is a huge problem because it's only repurposed TV advertising then…we have to establish today the truth that when you see an electronic digital video ad on a notebook, phone, or tablet that you should be able to accomplish more with it."
New Video Ads For Publishers formats are offering brands a brand new canvas including interactivity, social sharing, and a great many other features that are sure to make marketing messages much more impactful.